Business Transparency with Consumers to Ensure Steady Growth in Future

A business and its leaders go through several transition phases during their entire lifetime. The tougher period, however, relate to accepting changes in the thinking pattern of consumers and what they want out of a product. A campaign designed for a product essentially targets the psychology of customers and wishes to trace their reaction. The fact that consumers are more conscience-driven and sophisticated today are are noted moved to invest on a product, has made the situation a lot more difficult than before. Moreover, the activities of a company are always claiming social media attention, making people question about their social and environmental impacts.  

Noted entrepreneur and philanthropist Carl Freer talks about the Bloomberg Impact report 2014 hat has been released by Bloomberg which unveiled Environmental, Social and Governance data (ESG) for the purpose of facilitating more than 11,000 clients. This report also talks about a sustainable programmes and how they are allowing companies to serve the customers more effectively, according to the CEO Mike Bloomberg. In this context, it must be said that Bloomberg is the first company to disclose certain industry-specific accounting standards that have been set by SASB or the Sustainability Accounting Standards Boards. This information is useful for investors since it allows them to make data-driven and better-informed decisions.

Bloomberg has started to consider their public responsibility seriously. Though it does not require filing an annual 10K to the US Securities and Exchange Commission, it has decided to disclose certain information so that it is available publicly. This has worked as an inspiration for companies in the public as well as private sectors. According to Mr Freer, Bloomberg also takes its environmental responsibility seriously. They are one of the few businesses that claim to publish their magazines from sustainable paper sources. Thus, consumers who are affected by environmental concerns, would surely be impressed by the business.

Let us talk about BCAUSE in this regard. It is basically a collaborative impact by the all the social impact groups of Bloomberg, engaged in Diversity & Inclusion, Wellness, Philanthropy, Engagement and Sustainable efforts. The group collectively volunteered for more than 57,000 hours in 2014.

So, this report was intended to form a logical next step by companies all over the world. It is also infact a great way of showing accountability and transparency in the world. With these efforts rising into prominence, probably in future we can all expect businesses to grow their conscience more towards humanity and overall wellness of the planet. 

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